If you know how Google ads work, you would know there are three reasons why advertising on Google ads is worth your time, money, and effort. Therefore, create your own free Google ads account and get started as soon as possible. We are here to help you set up the process and ensure that you do not miss key factors. Check out Google ads account setup process:
Go to the Google AdWords website then sign up with your Google account. You can create a google account if you do not have one. Do not worry much as the process will only take a few minutes. Once you enter all the details, the next page will give an option to create your first campaign. Here, you can select your target audience, budget, set up bids or write ad copy.
Set up Your Budget
Defining your budget is among the first tasks on the list. This will help ensure that you do not cross over your daily expenditure limits. The better way of figuring out your budget understands the number of visitors that your site can convert into visitors. When you are getting started, it is okay to work with average amounts as you keep adjusting as you grow.
Select Your Target Audience
You have to specify the geographical location of your target audience. This feature ensures that it’s shown to users that conduct search with the keywords you are bidding. Also, you can target a certain radius depending on the nature of your business.
Choose a Network
You can select a network between Google’s search network and display network. Display networks exhibit your ad on any website that shows ads while search networks display your ads on the Google SERPs. Search networks are suitable for small businesses and beginners and display ads for branding and retargeting.
Select Your Keywords
These are terms or phrases that users enter into Google search box when doing research. Google allows you to choose 15 to 20 words that may trigger your appearance on SERP.
Set Your Bid
Ads use a bidding model, which is the amount of money you are willing to pay for every user that clicks on your ad. If your competitors are bidding for similar keywords to yours, you should be willing to pay more.
Write Your Ad
Ensure that your ad can convince users to visit your site. Ensure it is compelling.